Lily Max Cohen is the youngest child and only daughter of broadcast journalist Meredith Vieira and the late journalist and author Richard M. Cohen. Unlike her famous parents, she has built her career behind the scenes in digital media, working her way up at the lifestyle content company Tastemade in California.
Lily Max Cohen: Quick Facts
| Full name | Lily Max Cohen |
| Born | November 25, 1993, New York City |
| Parents | Meredith Vieira and Richard M. Cohen |
| Siblings | Two older brothers: Benjamin and Gabriel |
| Education | Northwestern University, class of 2015 |
| Career | Digital media executive at Tastemade |
Family Background
Lily was born on November 25, 1993, in New York City, the third child of Meredith Vieira and Richard M. Cohen. Her mother is the Emmy-winning broadcaster known for The View, Today, Who Wants to Be a Millionaire, and 25 Words or Less. Her father was a three-time Emmy-winning journalist and senior producer for CBS News and CNN, as well as an author who wrote about living with chronic illness.
Her two older brothers took different paths. Benjamin Edwin Cohen, born in 1989, attended Harvard Business School and works in Silicon Valley. Gabriel Anthony Cohen, born in 1991, followed their parents into journalism: after reporting for KHQ in Spokane and KOMO in Seattle, he became a reporter for CNN’s Washington, D.C. bureau.
Her Father’s Death
Richard M. Cohen died on December 24, 2024, at age 76, at a hospital in Sleepy Hollow, New York. He died of respiratory failure after battling pneumonia for two months. He had lived with multiple sclerosis since his diagnosis at age 25 in 1973, survived two bouts of colon cancer in 1999 and 2000, and was legally blind. He and Vieira had been married since June 14, 1986. According to Today co-anchor Hoda Kotb, he was surrounded by his family, including Vieira and their three adult children, and the family had been able to spend Thanksgiving together.
Education
Lily attended Northwestern University in Evanston, Illinois, graduating in 2015 with a bachelor’s degree in communication studies. The move to the Midwest took her away from the New York media world her parents inhabited and gave her a foundation for a career in communications and digital media.
Career at Tastemade
After graduation, Lily moved to Santa Monica, California, and joined Tastemade, the digital media company focused on food, lifestyle, and travel content. She started as a content production assistant and worked her way up to associate editor before moving into business development and partnerships. Several published biographies list her as Director of Brand Strategy at Tastemade.
She also reportedly spent time at the entertainment company STX, working in communications and finance roles, which broadened her experience across the media business.
The Meredith Vieira Show Appearance
Lily’s best-known public appearance came on her mother’s daytime talk show, The Meredith Vieira Show, where she gave viewers a tour of her mother’s famously disorganized kitchen. She called the stove “the scene of a crime” and compared the pantry to a fraternity house, earning her a reputation as “the honest one” in the family. Despite the memorable appearance, she has not pursued an on-camera career.
A Private Life
Unlike many children of celebrities, Lily keeps her personal life out of the spotlight. She maintains a low public profile and little is publicly known about her relationships. Her mother has said the two talk every single day, describing their bond as refreshingly honest.
What Is Lily Max Cohen’s Net Worth?
There is no credible published estimate of Lily Max Cohen’s net worth. Unlike her mother, whose fortune as a longtime television host has been widely reported, Lily is a private individual working as a salaried digital media executive, and no reliable source has published a figure for her personal wealth. Any website claiming a specific number is guessing.
Frequently Asked Questions
What does Lily Max Cohen do for a living?
She works in digital media at Tastemade in Santa Monica, California, where she rose from production assistant to associate editor and into business development and partnerships. She is reported to hold the title of Director of Brand Strategy.
How old is Lily Max Cohen?
Born November 25, 1993, she is 32 years old as of 2026.
Where did Lily Max Cohen go to college?
She graduated from Northwestern University in 2015 with a degree in communication studies.
Who are Lily Max Cohen’s parents?
Her mother is broadcaster Meredith Vieira. Her father was journalist and author Richard M. Cohen, who died on December 24, 2024.
Who are Lily Max Cohen’s brothers?
Benjamin Edwin Cohen (born 1989), who works in Silicon Valley, and Gabriel Anthony Cohen (born 1991), a reporter for CNN’s Washington, D.C. bureau.
Does Lily Max Cohen appear on TV?
She made a memorable appearance on The Meredith Vieira Show touring her mother’s messy kitchen, but she has not pursued an on-camera career and prefers working behind the scenes.
Sources
- Richard M. Cohen biography and obituary details: https://en.wikipedia.org/wiki/Richard_M._Cohen
- Meredith Vieira’s children, The List: https://www.thelist.com/721428/the-truth-about-meredith-vieiras-children/
- Meredith Vieira’s family profile, AmoMama: https://news.amomama.com/206917-meredith-vieira-has-three-grown-up-child.html
- Lily Max Cohen career background, Mash Magazine: https://mashmagazine.co.uk/lily-max-cohen/
- Richard Cohen death reporting, Nicki Swift: http://www.nickiswift.com/1754593/former-today-show-anchor-meredith-vieira-husband-richard-cohen-dead-76/
Note: Lily Max Cohen is a private individual. No verified net worth figure has been published for her, and this article does not invent one. Family and career details are drawn from reputable news and biography sources.
